Brand: Elite x Piccadilia
Scope: Branding, strategy
Year: 2021
Location: Chandigarh
Elite x Piccadilia was rebellious, not just as a concept but quite literally because it was held right when the country was beginning to go into a second COVID lockdown with even tighter restrictions. It was only fair that the branding was just as disruptive and bold if not more.
Main logo unit
Elite, an event and artist management company based out of Chandigarh, approached for the branding of their collaboration with a brand new venue partner, Piccadilia.
The result is a very Mykonos inspired visual identity with elements of modernism, typography-heavy look and devoid of all colours.
Promotional posters
